Strawberry Lips is a decadent combination of strawberry cream liqueur carefully laced with the best gold tequila to give the ultimate tequila experience. There was a gap in the market to provide a drink that delivered a great taste and versatility that could be enjoyed as a long drink, shooter, in a cocktail, or as part of a dessert. Strawberry Lips filled that gap, selling over 100 000 cases within the first nine months of the financial year. With packaging that stands out on the shelf, it calls out to be picked up and put into the shopping trolley.