Firewater is a Canadian whisky blended with natural cinnamon flavour. It is a top 5 spirits brand in the U.S in bars and top 10 in retail. Firewater is not your typical spirits product that fits neatly into a category. It is one of a kind. Firewater is an iconic brand, throughout the US and in countries around the world. Firewater’s rise to fame has been a grassroots movement, market by market, bartender by bartender, consumer by consumer. There is a unique attachment between Firewater and its fans. Its personal.